The six stars topping Indiana’s flag represent the states that joined the Union after the original 13 colonies, symbolizing growth, unity and progress. At Align Indiana, these stars inspire our six guiding principles, each reflecting a commitment to aligning messaging and highlighting our state’s assets to fuel economic growth across our businesses and communities.
Just as Indiana boldly became the 19th star in the nation’s story, our principles aim to help businesses align their unique narratives and contribute to the state’s ongoing growth and success.
We honor the state’s rich heritage and legacy of innovation. We embrace and elevate our unique strengths, resilience and ingenuity that have defined the Hoosier spirit, ensuring that our story is told with confidence and pride.
Every Indiana business and community has a unique voice. We’re dedicated to uncovering and amplifying those untold stories to resonate across local, national and global audiences to attract the best in workforce, visitors and future Hoosiers.
Understanding each client’s needs, we’ll deploy the solution that makes sense with the right tools from AI-developed ads to strategic media relations to community engagement events.
Indiana’s story is shaped by the distinct characteristics of its regions, each contributing to the state’s broader identity. We strengthen this narrative by crafting meaningful messaging that reflects the richness of Indiana’s communities and the state's diverse opportunities.
Guided by our deep experience in business, government and education, we offer honest, data-driven strategies that align with each client’s mission, desired outcomes and values.
We focus on solutions to elevate individual organizations and amplify the strengths of local communities and businesses along with our state’s broader brand.
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